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Circana data for the first six months of the year reveal gains in home care, too.
July 9, 2024
By: Christine Esposito
Editor-in-Chief
Store brands reached all-time highs in both unit and dollar share during the first six months of 2024, compared to the same period a year ago, according to new Circana sales data provided to the Private Label Manufacturers Association (PLMA). Unit market share was 22.9% and dollar market share was 20.4%, as of June 16. “These record highs in market shares illustrate the ‘Store Brands Phenomenon’ that’s sweeping the retail industry across all channels, departments and categories,”...
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